Content is Still King
Ever since the dot com boom produced millionaires in the early 2000’s everyone is trying to sell to everyone else. SEO keyword tactics are used in an attempt to gain the most traffic which means the most profit in selling products. In an era of a SEO marketing craze people tend to forget that they are ultimately selling to human beings not to robots. When you focus so much on keywords and not on substance, your website will lose that human connection that your customers need in order to buy.
The Internet Takes Away the Personal Touch
In earlier generations, everything was done by hand and services were given face to face. The internet is still a fresh faced twenty something year old kid and many people still do things the old way. Everyone knows handling things on the internet, from banking, paying bills, even grocery shopping is much quicker. But at the same time, people still feel some distrust with dealing with the internet. Every good marketer knows that in order to sell, people need to feel a modicum of trust from the seller. In this case the seller is your website.
Why Content is Still King
If you are so focused on keyword tactics, you might end up with thin content. Thin content is basically useless, non substantial information. Now people perform Google searches for everything on the internet, and if you’re not providing some type of valuable information or solution to their problem, they’re not buying. If you can become an expert in your niche then people will regularly find you, Google will direct more people and it will increase your search engine success.
People Share Good Content
People want to be educated and engaged and they want it on a consistent basis. If you have interesting and relevant information to contribute to your audience, then not only will they read your website but they will share it on their social media profiles or through their emails. If people personally knew someone who has read or tried a product then they are more likely to click and read that website than a website they discovered on their own.
According to an infographic by Entrepreneur, 93% of people share content through email, 89% share through social media, 82% through blogs, and 8% through message boards. This means that almost everyone is sharing through email, social media, and blogs. Therefore newsletters, blogs, and articles should be your marketing focus.
Content Creation is the New Marketing Strategy
Product creation is the new face of internet marketing. People want content and they want good content. Take Mashable or TechCrunch for example, they produce relevant information and lots of it! These companies are seen as some of the best in the tech industry because of their content production. Content creation increases your conversion rate much more than if you were to use traditional ads. Content creation creates relationships and a loyal audience.
Don’t just throw any content up, have content that is crafted to your particular audience. Find out what their needs and problems and then be the solution. This will keep your audience engaged and set you up as an expert. By being an authoritative figure online, your readers will trust you, follow you, and ultimately buy from you.